Grand View | Mendon, Massachusetts
Director of Sales 

About the Venue

Grand View is a premier nine-acre waterfront event venue overlooking Lake Nipmuc in Mendon, Massachusetts. Panoramic lake views, landscaped grounds, lakeside terraces, a private beach, and a fire pit create a memorable setting for weddings and celebrations.

The single-event venue features an elegant ballroom and cocktail room, a dramatic twelve-foot fireplace, signature oak bar, and a dedicated wedding party suite. Grand View hosts weddings for up to 250 guests, as well as corporate events, holiday gatherings, mitzvahs, proms, and other special occasions.

For more than 13 years, Grand View has hosted well over 110 events annually and has received recognition from The Knot and WeddingWire. The venue became part of Aviva Event Spaces in 2019, joining a growing portfolio of premium event properties in the Northeast.

The Venue at a Glance

• Waterfront Property: 9 acres on Lake Nipmuc
• Event Volume: More than 110 events annually
• Wedding Capacity: Up to 250 guests
• Operating Season: Year-round; busiest May through October
• Sales Team: 2 Sales and Event Specialists
• Ownership: Aviva Event Spaces (acquired 2019)

Facilities & Amenities

• Waterfront ballroom and cocktail room with panoramic lake views
• Lakeside terraces, private beach, and outdoor firepit
• Twelve-foot fireplace and signature oak bar
• Dedicated wedding party suite and additional event rooms
• Exclusive single-event venue for weddings and special occasions
• On-site culinary team and event execution professionals

About the Position

The Director of Sales reports to the Aviva Event Spaces Management Team and works closely with the General Manager to lead event sales, planning, marketing, and social media initiatives at Grand View. The Director manages and mentors two Sales and Event Specialists and collaborates with the Executive Chef and Banquet Manager.

This highly visible, client-facing leader will convert inquiries into tours and tours into confirmed bookings, serving as an ambassador for Grand View throughout the surrounding community. The Director will provide a welcoming, personalized sales experience while partnering with the event team to ensure a seamless handoff and exceptional execution.

The position requires a five-day work week with regular weekend morning tours, particularly during the busy May-through-October season. The role is primarily based on-site, with some flexibility for remote work and occasional travel to other venues.

What You’ll Do

• Convert incoming inquiries into property tours and confirmed bookings through timely, personalized follow-up.
• Lead engaging in-person and virtual tours, communicating the venue’s distinctive experience and service offerings.
• Manage venue availability, pricing, packages, and booking strategies to maximize event revenue and calendar utilization.
• Maintain accurate lead records, contracts, sales data, payment tracking, and forecasts in CRM and event-management systems.
• Build relationships with prospective clients, event planners, corporate accounts, tourism organizations, and community partners.
• Direct marketing outreach, public relations, and social media initiatives to increase visibility and qualified inquiries.
• Monitor competitive venues, pricing, and wedding industry trends; recommend sales and rate-setting strategies.
• Prepare weekly sales reports and revenue forecasts and lead regular sales meetings.
• Mentor and develop two Sales and Event Specialists and coordinate a seamless transition from booking to event execution.
• Collaborate with the General Manager, culinary leadership, and event operations to deliver exceptional client experiences.

What You’ll Bring

• Experience: At least five years of proven experience in wedding sales, hospitality, or a related lifestyle industry is required.
• Education: A bachelor’s degree is preferred.
• Sales Results: A proven closer with a record of meeting or exceeding sales goals, converting tours into bookings, and maximizing revenue.
• Leadership: A confident, service-oriented leader who can mentor sales staff and work collaboratively with event planning and operations teams.
• Client Relationships: A polished, personable communicator with exceptional follow-through, hospitality instincts, and attention to detail.
• Organization: Strong time management, multitasking, forecasting, and recordkeeping skills, with the ability to manage competing priorities.
• Technology: Experience with Caterease or comparable catering software; familiarity with CRM, scheduling, and social media platforms.
• Schedule: Flexibility to work weekends and adjust hours to client and business needs; some remote-work flexibility is available.
• Certifications: Current or obtainable ServSafe, TIPS, Allergen Awareness, and CPR/First Aid certifications.
• Personal Attributes: Self-motivated, resourceful, adaptable, professional, and committed to delivering outstanding client experiences.

Apply for This Position

Interested candidates should complete the online candidate profile form and submit a compelling cover letter and resume for consideration to DENEHY Club Thinking Partners at http://denehyctp.com/apply-for-a-position/. If you have questions or would like to recommend a candidate, please contact Karen Alexander at 203.319.8228 or by email at karen@denehyctp.com.