Barbara McAuliffe, Vice President
Barbara has spent her professional career in the golf industry and brings a passion for the business of golf and experience in club management, marketing, and social media to our consulting practice. Barbara’s career in the club industry began with National Fairways, Inc., a golf management company based in Connecticut with additional private, semi-private, and public properties in New York, New Jersey, Rhode Island, and Florida. Barbara served in increasing roles of responsibility, including Director of Membership Services, Marketing Director, General Manager, and Assistant Regional General Manager. During her time at National Fairways, the properties Barbara worked on included Hudson National Golf Club in Croton-on-Hudson, New York; Hidden Hills Country Club in Jacksonville, Florida; OakBridge Club at Sawgrass in Ponte Vedra, Florida; and St. Augustine Shores in St. Augustine, Florida.

After leaving the operations side of the club business, Barbara joined Reed Exhibitions, where she became the Event & Marketing Director for the PGA Merchandise Show and PGA Expo, trade-only events organized in partnership with The PGA of America. During her tenure at Reed, she led the development and management of key industry relationships and developed and implemented customized and targeted marketing programs that consistently grew attendance and improved customer satisfaction.

Barbara graduated from Springfield College in Massachusetts with a B.S. in Sports Management. She also has completed Performance Management training from Cornell University’s School of Industrial & Labor Relations.

Barbara has been with Club Thinking Partners since 2011 and is based in the Fairfield, CT office. She is responsible for client relations and club consulting. With a wealth of experience managing clubs and in the golf and private club industries, Barbara leads Golf Professional and Membership Director searches and provides support on the Firm’s complete range of consulting services.