CTP Surveys
At DENEHY Club Thinking Partners, we recognize that the success of your private club hinges on understanding the needs, expectations, and sentiments of your employees, board members, and valued members. Our mission is to empower private clubs with the insights they require to thrive, and our exceptional surveys serve as the cornerstone of this mission.

WHY CHOOSE CTP?
We understand that the success of your private club hinges on several critical factors: member satisfaction, employee engagement, and strategic alignment. That's why we offer a comprehensive suite of survey solutions tailored to your unique needs and aspirations. Whether you seek insights for growth, member satisfaction, or strategic decision-making, CTP is prepared to collaborate with you to achieve exceptional results.
MEMBER SURVEYS
- Elevate member satisfaction and retention by collecting feedback on amenities, services, and the overall club experience.
EMPLOYEE SURVEYS
- Engage and empower your staff by gaining insights into their satisfaction, well-being, and performance.
BOARD SURVEYS
- Ensure that your board members are aligned with the club's vision and objectives through strategic assessments.
CUSTOMIZATION
We understand that one size does not fit all. We collaborate closely with you to design surveys that mirror your club's unique culture, values, and objectives. Our surveys are not just data collection tools; they are tailored strategies for success.
EXPERTISE
With decades of exclusive dedication to the private club industry, CTP is your trusted partner in surveying. Our profound understanding of the intricacies of private clubs enables us to craft surveys that yield actionable results, fostering meaningful change and enhancing experiences.
BENCHMARKING EXCELLENCE
Leveraging our database of private club survey data, we provide benchmarking services that enable you to gauge your club's performance against industry peers. This invaluable insight helps you stay ahead and well-informed in a competitive market.
ACTIONABLE INSIGHTS
We go beyond the delivery of survey results. Our team of experts collaborates with you to interpret the data, pinpoint areas for improvement, and craft actionable recommendations. We're not just surveyors; we're your partners in your club's progress.
BRIAN SHERWOOD
Our commitment to excellence is driven by our exceptional team, and we take immense pride in having Brian Sherwood as a valued contributor. Brian is a distinguished expert in the field of research and surveys and is a thought leader in the measurable marketing science arena. Brian brings both quantitative and qualitative research expertise to our clients, offering a personalized, results-focused approach that private clubs simply won't find elsewhere. Learn more on our team page.
CLIENT-CENTRIC APPROACH
We are dedicated to cultivating enduring relationships with our clients, delivering ongoing support, and continually evolving our services to meet your changing needs.
Whether you seek insights for growth, member satisfaction, or strategic decision-making, CTP is prepared to collaborate with you to achieve exceptional results.
CUTTING-EDGE TECHNOLOGY
We harness the latest surveying technology and methodologies to ensure accuracy, efficiency, and data security in collection and analysis.
FEES
Customized pricing for our surveys is calculated according to the unique requirements and objectives aligned with your organization's goals. We want to assure you that our pricing is intentionally designed to provide excellent value, ensuring your survey experience is tailored to your specific needs.
"I’ve had the privilege of working with DENEHY Club Thinking Partners on multiple occasions—first as a candidate, and more recently as a client. My appointment to the Country Club of Virginia was a defining moment in my career, and I owe that opportunity to the team at DENEHY. Their process was thorough and thoughtful, and I especially credit Karen for her persistence and insight. Although I was happily employed and not actively seeking a new role, Karen saw something in our early conversations that made her believe I was the right fit for CCV. Her deep understanding of the club’s legacy, culture, and standards ultimately compelled me to take a serious look. After agreeing to meet with Phil, the path forward became clear—and that was eight years ago. Throughout the process, my candidacy was handled with professionalism and care, and I remain proud to contribute to CCV’s continued evolution of excellence.
As a client in our recent search for a Director of Outlets, I knew the ideal candidate would likely be successful and fully engaged in their current role. Reflecting on my own experience being recruited when I wasn’t looking, I recognized the importance of DENEHY’s approach. The team was proactive, pragmatic, and thorough in understanding our needs and culture, and their candidate assessments were equally thoughtful. In the end, they delivered a slate of top-tier professionals, each fully capable of excelling in the role.
I recommend DENEHY Club Thinking Partners without hesitation. Their work has had a meaningful impact on both my personal career and our club’s professional success."
Ryan Bender
Food and Beverage Director
The Country Club of Virginia