Brian Sherwood, Consultant, Research and Surveys

Brian Sherwood has established himself as a global thought leader in the marketing science of quantitative and qualitative research that leads to actionable insights used to drive business growth. Combined with his management skills and leadership talent, he has created a career highlighted by innovation and outstanding relationships with clients ranging from small businesses to Fortune 100 enterprises.

In every engagement, Brian uses his research and reporting expertise to help customers make data-driven decisions that enhanced business results through engagement, loyalty, and growth. Consultative collaboration is an accurate way to describe how Brian works with clients. He digs deep to analyze client’s  needs, challenges, opportunities, and goals. Once the problems and possibilities are defined, he goes to work, executing the research to support the business-building strategies and tactical priorities. He is inquisitive and focused on doing what it takes to analyze data and complete research that is credible and valuable to customers.

Brian’s career path has included roles of increasing complexity and importance with some of the largest companies in their respective fields. Most recently, he was Vice President of Customer Insights with Reed Exhibitions North America. He served earlier as a Senior Research Associate with TNS, the world’s largest custom market research firm. Previously, he worked with various specialty and boutique marketing firms after earning his BS degree in Marketing with honors from the University of Connecticut.

At CTP, Brian brings expertise in quantitative and qualitative research to our private club and boutique resort clients and projects that may not be well-served by large market research companies. His creative, entrepreneurial energy and critical thinking skills make him a valuable Club Thinking Partner.