Barbara McAuliffe, Senior Consultant

Barb grew up in the golf industry and brings a passion for the business of golf and experience in club management, marketing and social media to our consulting practice.

Barbara’s career in the club industry began with National Fairways, Inc., a golf management company that was based in Connecticut with additional private, semi-private and public properties in New York, New Jersey, Rhode Island and Florida.  Barbara served in increasing roles of responsibility including Director of Membership Services, Marketing Director, General Manager and Assistant Regional General Manager.  During her time at National Fairways, the properties Barbara worked on included: Hudson National Golf Club in Croton-on-Hudson, New York; Hidden Hills Country Club in Jacksonville, Florida; and OakBridge Club at Sawgrass in Ponte Vedra, Florida and St. Augustine Shores in St. Augustine, Florida. After leaving the club side of the business, Barbara joined Reed Exhibitions where she became the Event & Marketing Director for the PGA Merchandise Show and PGA Expo, trade-only events organized in partnership with The PGA of America.  During her tenure at Reed, she played a lead role in developing and managing key industry relationships and developed and implemented customized and targeted marketing programs that consistently grew attendance and improved customer satisfaction.

Barbara graduated from Springfield College in Massachusetts with a B.S. degree in Sports Management. She is a member of the National Sports Marketing Network and serves as the Communications and Social Media Chairwoman for Women in the Golf Industry, an association whose mission is to connect business women whose careers are in the golf industry through networking and business opportunities.  Most recently, Barbara  completed Performance Management training from Cornell University’s School of Industrial & Labor Relations.